The on going fashion photography debate
January 8, 2010 § Leave a comment
Photography is one of the most powerful tools used in the commercial industrial, they sell us images of object, ideas and life styles but is this tool being taken advantage of?
The effect of the photos that the industry are putting out there are normally models and famous idols of women, and if a everyday women, especially teens look up to a idol they will aspire to be just like them, so when they see them in photo advertisements looking airbrushed and stick thin, it then triggers something and makes women think they have to be like that and they have to be thin to be successful, when really that famous idol in reality isn’t that thin but technology and Photoshop has been used to make them appear thinner that they actually are because the companies know that this will sell, and this is an example of what I mean when I say I think the industry uses women’s insecurities to sell there product, and maybe if they didn’t product Photoshopped photos in the first place to advertise different products then women wouldn’t even have so many insecurities that many everyday women these days do. While in my own photography work I do edit my photos and play around and alter the images I feel I do this for a different reason and that I use Photoshop to perfect my images and to correct anything in the photo that I feel is not right, where as the industry changes the photo to sell a product.
The public have also now been made more aware of what industries now do to photos to make them looks more desirable and how they change the photo, and we have also seen a number of TV showing the outcomes of what these adverts and photography do to women, for example Gok Wans “how to look good naked” that showcases a number of women that feel that because they don’t look like the photographs that they see and don’t feel good about them selves. An other TV show that exposes the reality that the photoshopped photos have on the public is “natural beauty queen” using women that are hooked on the industries photo and try to look like the airbrushed and touched up models and they are then forced to go back to natural and are stripped of all products many of the women can’t stand to look at them selves in the mirror and find it hard to step out in public and tell other women to go natural because of the pressure, I believe that the air brushed and touch up photos are to partly blame in this and it shows us that these photos that are published do have a negative and harmful effect on some women that do become under pressure to match up to the impossible perfection in photos that we see everyday day.
These photos are by Ivonne thein, she took these photos of normal models and then using Photoshop made them look alarmingly skinny to show how miss used photo shop can be!