Journalism, Social Media and PR: An Interview with Romey Louangvilay
February 6, 2012 § Leave a comment
MC: What are some of your biggest challenges in working with journalists and technology today?
RL: With social media, we have access to news and brands have a platform to speak to customers, but at the same time, social media generates tons of noise. As a PR professional, we have to get news through all the noise, whether it’s tweets, Facebook updates, blog posts or updates on a tumblr stream.
I think this noise that he speaks of is the very thing that can confuse and threaten photo journalism because of the amount of news and different stories and variations the public are easily led to believe anything and i can see how it can be hard for the photojournalists and journalists to get their stories and photos seen and out there, especially when news organisations are choosing to use social media generated images.
MC: How do you think the current digital landscape affects how journalism and reporting works?
RL: Being on the public relations side and having experience on the editorial side (from freelancing with FIGHT! Magazine), the digital landscape helps news become more accessible. Previously, readers had to wait for TV station anchors or print journalists to break the story; now, digital media allows other consumers to break the story. It’s become more difficult for traditional media to keep news or information more exclusive when just about everyone has a camera phone and access to their own blog. In regards to how reporting works, journalists today have to be able to obtain news faster and report it faster. I had a conversation with a friend who worked at Forbes.com, and she explained that they have to constantly create new stories several times a day in order to break news quicker than someone’s tweet or Facebook status. Thus, reporters are forced to work harder.
I think this is putting a lot of pressure of photojournalism, not only are photojournalists being forces to work harder by producing more out because they are being cut back by news organisations the work load is becoming heavy. take for example what Bennett says in the artical Where Have All the Photojournalists Gone?
Bennett, who is also an adjunct professor at the Columbia Graduate School of Journalism, was hired to replace a professor who gave up teaching photojournalism because “he said it felt like sending lambs to the slaughter.” Bennett, 35, says that though the horizon seems dim for photojournalists, the students he sees aren’t dispirited. “They want to learn everything they can,” he says. “They’re so hungry and excited. And they should be; CNN can do whatever they want. I’m not pissed at them firing photographers. They’re making their best business decision, and nobody is going to change that market force. I just continue to have faith that what I do and what my very skilled colleagues and students do is of value.”